With a lot of uncertainty in the air around this fall and the pandemic, there is no better time than now to make low cost and effective changes to boost your business this September! Check out our best tips and tricks to get your sales moving into the fall!
1. Run a Giveaway
Giveaways aren’t just about rewarding your audience, they are also about gaining exposure through your audience’s network! They are always fun to run and there are plenty of random name picker websites that are built specifically for Instagram and Facebook giveaways!
2. Encourage Your Customers to Review You
One of the best ways customers can support your business is through leaving reviews on popular review platforms in your industry. Many people look at testimonials and reviews to see if the business or service is right for them. Bad or little to no reviews can turn potentials away! You can either directly reach out to past customers, post about it on your social channels or even put up a link or QR code at your office location or website to encourage more reviews!
3. Challenge Yourself to Post More On Your Social Channels This Fall
Social media can be daunting but it doesn’t have to be! Share quotes you like, testimonials, share your brands vision and most importantly, share what makes you or your brand important!
4. Donate a Portion of Proceeds to a Charity That Supports Your Brand’s Vision
Giving back always feels great, especially when it’s a place that aligns with your brand’s vision and or a passion you have. Make sure to do your research and connect with someone at the charity!
5. Start a Blog on Your Website
Blogging not only allows you to share your knowledge with the world, but it also helps your business appear higher in search results! Writing about different topics that you and your business are interested in can also boost your results for topics that wouldn’t otherwise appear on your page.
6. Update Outdated Information
Having outdated contact information or store hours from your site can deter potential customers from giving you business or even block them from being able to contact you in the first place! Make sure you’re keeping up with your changing business.
7. Make Sure You Are On The Appropriate Channels
Social media accounts often target different demographics depending on the site you are on! Make sure your business is on every relevant channel depending on who your ideal customer is. That way, you can be sure you are reaching everyone you need to without leaving anyone out.
8. Plan Your Posts Out
When there is a system and organization in place for your posts and not just random, they often perform better. Make sure you are switching up your content and showcasing what your business has to offer in your posts!
9. Get On Camera
Putting your face in-front of a camera can be challenging and terrifying for some, but building an online presence can boost your business tremendously. Especially when you are just starting out, this can allow your audience to get to know you and what sets you apart from others! Don’t be afraid to share!
10. Get Outside
Social distancing and the pandemic has definitely limited face to face interaction by a lot. If you don’t have a store front you know all too well that this is especially true for you. Our recommendation is to get out and take a trip downtown and talk to other businesses and get your name out there! Be authentic and build relationships with the people you meet, don’t be focused on selling!
Above all, set attainable goals for yourself! Have questions on where to start? Let us know, we would be happy to help.