In 2021, Calista West, a private jeweler based on Nantucket Island, began working with Nantucket Island Marketing to expand her reach and solidify her presence within the niche world of high-end jewelry. Over the course of two years, Calista's business experienced significant growth, culminating in the opening of her own brick-and-mortar storefront in 2023.  Nantucket Island marketing was challenged to elevate Calista West's brand and drive e-commerce sales and foot traffic to her newly established store.