When trying to figure out the best route for your seasonal business, it is hard to know where to begin and how to structure your marketing efforts!
We laid out 5 tips to help you figure out what is best for your business.
When your prime season is short, it’s important to start ramping up your marketing a few months before your actual season begins, this way your clients and customers are already thinking about your business and it is an easier “sell” once your season begins! The more familiar they are, the more likely they are to purchase.
Have a Plan
Time is of the essence! During your busy season, you are more than likely going to be swamped with work and won’t have a lot of time to plan out your marketing or push different ideas/promotions. Have a plan in place prior to the season so once it’s “game time”, it’s smooth sailing for you!
Offer Early Bird “Incentives”
Encouraging people to purchase or book ahead of time is a great way to increase your sales for the year. By offering early bird incentives, you’re encouraging customers/clients to commit earlier!
Plan Out Your Collaborations/Influencer Marketing Before The Season
Have a set schedule for when you work with influencers or collaborate with other brands will help you stay more organized and make sure you are overcrowding your plan or missing crucial opportunities to advertise your products/services.
Use Data To Stay Informed
Google Trends is a great resource for when people are searching for or interested in keywords related to your industry. The platform is very straightforward and it will help you see trends and discover specific times of year that your keywords are more popular.
Need help marketing your seasonal business? Reach out today and let our experts put a plan in place with you for success!