Marketing Tips For The Holiday Rush

With the holiday season approaching quickly, it's the perfect time to start thinking about your holiday marketing strategy. It is important to stay on top of your marketing efforts during the holiday season so you can have a successful holiday rush! It can be a huge undertaking when there are so many products, brands, and businesses out there competing against each other during the busiest time of the year.

Consider these marketing tips when planning your holiday marketing strategy!

Plan Posts And Emails:

Make sure you have a plan when it comes to your marketing strategy. This includes matching your plan to the season. Adding more seasonally focused or even holiday-focused posts will keep your content relevant and engaging!

Offer Incentives:

The Holiday Season is extra competitive when trying to sell the perfect gift. Offering unique incentives and discounts will help your business to stand out from the competition during the busy holiday rush. For example, small freebies with purchases are a great option and can go a long way!

Launch Or Get Listed In A Gift Guide:

Highlight the "Perfect Holiday Gift" or gift ideas in your marketing strategy. This can be done by grouping items as a bundle, creating a "Gift Ideas" Highlight Tab on Social Platforms, or adding a "Gifts" page to your website. Additionally, you can market certain items as "Gifts under $50" or "Gifts for Him/Her" to help customers decide and purchase. Don't forget to reach out to participating businesses to be a part of their gift guide as well.

If you're looking to refresh your holiday marketing strategy this season and don't know where to start, schedule a free consultation with us today!