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7 Marketing Mistakes To Avoid In 2023


Don't make these marketing mistakes when 2023 begins! If you want to have a successful year, grow your business, and crush your marketing goals, follow this list of mistakes you should avoid!


Not Establishing & Measuring KPIs

It's so important to establish and measure your KPIs as a business! KPIs measure the goals of your business with quantitative data during a period of time. You can measure various KPIs such as revenue, the overall growth of the company, website traffic, social media growth, and more. When you put work and effort into flourishing your business, you must measure the results of the work you're putting in. Without analyzing your KPIs, you won't be able to keep track of how you're actually doing as a company which is vital when you are strategizing how to grow your business.


Buying Fake Followers

If you're trying to gain more followers, do it organically! Buying fake followers is not the solution. Purchased followers are likely bots or fake accounts and while they will increase your total followers in the short them, they will do more harm than good to your engagement rate in the long term. There are many tips and tricks you can implement to quickly grow your followers from increasing content and posting more reels, to running paid advertising with a focus on new followers.


Not Having A Mobile-Friendly Website

Having a mobile-friendly website should be the first thing on your list in 2023 if you don't have one. According to Statista, 58.99% of web traffic came from mobile devices in Q2 of 2022. If a potential customer visits your website on their phone and it's not mobile-friendly, they may turn away from your business. Your website must be accessible for mobile users so they're able to navigate it and use it easily.


Inconsistent Branding

If your brand identity is unclear, it's important to update it! If you don't have a strong brand identity that includes your core missions, values, logo, fonts, colors, etc., your audience may not be able to recognize you. Building brand recognition coincides with consistent branding. By having consistent branding and conveying that across the board, your audience will familiarize themselves with you and trust will be built. If you're inconsistent with branding, you won't be able to build brand trust easily.


Not Having A Defined Target Audience

Whether your business is just starting out or you've been in business for a while, defining your target audience is a major component of your marketing strategy. In order to find business and grow, you need to ensure you're targeting the right audience! If you're trying to target everyone at once you won't have a clear direction. You need to analyze how you can help your audience and what their pain points are. A great way to identify your target audience is by creating buyer personas. They're a useful way to organize who you should target and your ideal customer.


Not Segmenting Your Email List

You should be segmenting your email list if you're not already. Email segmentation is more personalized where you can deliver specific messages to certain audiences and build stronger relationships that way. Most people that receive mass emails may just glance over it but when it is sent specifically to them with a direct message that can benefit them, your audience is way more likely to open it and act on it. Next email you send, start segmenting your lists for better results!


Not Having A Clear Marketing Strategy

If you go in blind with your marketing and do not have a clear strategy, it will be difficult to truly understand your business and how you can thrive. It's important to know your threats, weaknesses, strengths, and opportunities as well as who your target audience is. You shouldn't sporadically post on social media or run ad campaigns with no plan in mind. You should develop a fully thought-out plan with ways you can grow, new ideas, and how you'll tackle your strategy.


2023 is only a few more months away and if you're making these marketing mistakes, it's time to take control of your marketing and make changes! If you need marketing help and don't know where to start, schedule a free consultation with our team today!